HALEY DAVIDSON

ORGANIC GROWTH, CONTENT STRATEGY, SEO & AEO

ABOUT HALEY

Haley Davidson builds and scales content engines that drive growth, from narrative and editorial strategy to SEO/AEO, distribution, and AI-native content operations. Currently leading content at ManifestOS, an AI-native immigration law firm that recently raised a $60M Series A from Menlo Ventures, Kleiner Perkins, and others, she builds authoritative immigration content for founders, talent leaders, and engineers.

Connect with Haley on Linkedin here. View her portfolio below.

Featured work

Thought Leadership: Turning proprietary H-1B data into a B2B narrative

I used Manifest’s proprietary selection data to uncover a story about the changing H-1B lottery and position our principal immigration attorney as a subject-matter expert.

I analyzed the data, identified the narrative, interviewed Nicole to develop her point of view, and ghostwrote the resulting article. I then translated the story into executive LinkedIn content and optimized the work for both traditional and AI search.

Results: 100K+ LinkedIn impressions across executive accounts, increased AI visibility during peak H-1B season, and citations of Manifest’s data and expert POV in AI search.

Integrated B2B Campaign: Turning a policy change into pipeline

When the government announced a major policy change affecting our B2B audience, I developed and launched Manifest’s first integrated B2B campaign within five days.

I shaped the campaign narrative and built a coordinated content program around it, including a long-form playbook, an interactive calculator developed with Claude, and a webinar featuring former government officials and senior attorneys.

Results: 127 webinar registrations, thousands of LinkedIn impressions, and closed B2B clients directly attributed to the campaign.

Other written content

  • Editorial Report + Campaign: Defining the narrative around changing visa approval rates

  • When new government data revealed a sharp change in visa approval rates, I moved quickly to turn a complicated dataset into a clear narrative for our audience. Within three days, I analyzed the data, interviewed attorneys, sales leaders, and other internal experts, and wrote Manifest’s first long-form research report. I then built the distribution campaign across Reddit, Instagram, YouTube, LinkedIn, and webinar content.

    • Results: Hundreds of new leads and 300+ webinar registrations, while establishing a repeatable model for rapid-response editorial campaigns.

  • F-2A Backlog Drops 94% in 2 Years: What It Means for Green Card Holders’ Families - Data Journalism

    • The government releases new immigration data quarterly. Within a day, I analyzed the thousands of data points, drafted this story angle, worked with attorneys to validate and add SME insights, and launched the story, gaining immeidate SEO and AEO visiblity.

  • Method: The Smart Way to Scale Multi-Entity Operations - B2B SaaS, Product Marketing

    • A long-form narrative designed to reposition Method CRM as the operational glue for multi-entity businesses outgrowing QuickBooks, without jumping into costly ERP systems. This piece reframes CRM not just as a sales tool, but as a critical infrastructure layer for scaling.

  • You’re Not a Content Marketer. You’re a Coach. - Thought Leadership, Personal Narrative

    • This essay explores what it really means to lead content inside a startup. I argue that content leaders aren’t just creators or strategists, they’re coaches. The piece blends tactical insight with narrative storytelling to reframe how we think about delegation, leadership, and creative execution in early-stage teams.

  • 5 Updates That Will Shape How HR Teams Work with Foreign Talent in 2026 - HR/B2B, Ghostwriting

    • I wrote this article on behalf of our Principal Immigration Attorney, Nicole Gunara. We developed the angle together and then I wrote the piece based on her insights and my research and understanding of our audience.